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Monday, May 28, 2018
May Customer Newsletter
Tuesday, March 27, 2018
THE SCIENCE BEHIND CR7 DRIVE
Beyond an athlete’s genetic makeup and optimised training plan, it has been suggested that the best way to ensure optimal performance during prolonged endurance events is through carbohydrate and fluid intake1. That’s why Herbalife collaborated with world-renowned footballer, Cristiano Ronaldo, to create a new sports nutrition product that would take hydration and performance to the next level. Here, we look at some of the main benefits of new product CR7 Drive, and reveal the science behind them.
#01BENEFIT:
CR7 Drive enhances water uptake during exercise*
*Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise
THE SCIENCE: Sweating is your body’s way of regulating temperature. During physical exercise you sweat between 0.5 to 2 litres of fluid per hour, although the amount will depend on exercise intensity, environmental circumstances (such as hot weather) and your individual propensity. Sweating not only causes you to lose water, but it also causes the body to lose small amounts of electrolytes such as sodium, potassium and magnesium. As dehydration leads to poorer aerobic performance and increased perceived effort, replacement of fluid and electrolytes during exercise needs to be of the highest priority.
#02BENEFIT:
CR7 Drive helps you to sustain endurance performance during prolonged exercise**
**Carbohydrate-electrolyte solutions contribute to the maintenance of endurance performance during prolonged endurance exercise
THE SCIENCE: During a workout, your body fatigues as a result of the depletion of its carbohydrate reserves, and dehydration due to loss of water and electrolytes in sweat; both of which hinder sports performance. Fortunately, there is scientific agreement on the role of carbohydrateelectrolyte drinks such as CR7 Drive in maintaining performance during prolonged exercise. Studies also show that compared to plain water, carbohydrate-electrolyte solutions help to maintain fluid and electrolyte balance in the body, enhance water uptake during exercise and help to sustain your level of performance at the end of a long and hard training session or race2,3,4,5. As a result, products such as CR7 Drive are a great choice to help keep you fuelled for fitness from start to finish.
#03BENEFIT:
Use CR7 Drive after hard training and/or competition to aid recovery of muscle function***
***Carbohydrates contribute to the recovery of normal muscle function (contraction) after highly intensive and/or long-lasting physical exercise leading to muscle fatigue and the depletion of glycogen stores in skeletal muscle
THE SCIENCE: Science has shown that consumption of foods containing glucoseproviding carbohydrates immediately after strenuous exercise can aid the recovery of normal muscle function. However, to gain the beneficial effects, a substantial amount must be consumed in the 4-6 hours following strenuous exercise. To put this into context, a person weighing 70 kg would need to consume 280 g carbohydrates within 4-6 hours post-workout: a fairly difficult feat for most people! Fortunately, more than 75 % of the kilojoules in a serving of CR7 Drive are derived from these quick-absorbing carbohydrates which quickly enter the bloodstream in the form of glucose. 'Strenuous exercise' is defined as highly intensive or longlasting physical exercise that leads to muscle fatigue, depletion of carbohydrate (glycogen) energy stores in muscles and the feeling of no longer being able to sustain the activity at the same level6.
THE RESULT?
Consuming carbohydrate-electrolyte solutions such as CR7 Drive during prolonged endurance exercise helps to enhance absorption of water and maintain endurance performance. When consumed after strenuous exercise, it also supports recovery of normal muscle function. To ensure you train at your best, put CR7 Drive at the top of the list of foods that form your post-workout recovery meal plan!
Herbalife24® CR7 Drive |
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CRISTIANO RONALDO UNCOVERED
You can see it in his eyes. The grit, the passion and the razor-sharp focus. When international football superstar Cristiano Ronaldo steps onto the field, the game becomes more than just a game. It’s the next challenge in his never-ending pursuit to become a better athlete. Then there’s his pure physical talent – the strength, the speed and the agility. While Ronaldo may have been genetically blessed with physical greatness, his skills have been honed through years of steadfast training and nutrition. Together, Ronaldo’s powerful blend of mind and muscle, easily makes him one of the best athletes to ever play the game.
DRIVEN TO SUCCEED
Throughout the years, Ronaldo has pushed himself in situations where other athletes may have thrown in the towel. “I’m dedicated to improving myself all the time,” says Ronaldo. “It’s born with me. You can have talent and the potential to be a great player, but you have to work at it. I’m focused on my training and on my game, and I dedicate myself because I think it’s very important for my career. It’s how I keep seeing results and how I get better at my game.”
Around the world, millions of fans catch a glimpse of this passion when they turn up or tune in to watch Ronaldo play.
“It has given me motivation to work more and be better for both the present and future,” Ronaldo says of his social media following. “I know that wherever I am in the world, I have a lot of fans. This is why I always try to play well.”
Even when attacked by critics, Ronaldo doesn’t let it get the best of him. In fact, it just fuels him to do better. “It gives me extra power,” he admits. “Especially when I play away games and the crowds boo me. This has given me extra motivation because I want to show them that they are wrong and that this is what I’m born to do.”
FOCUSED ON FITNESS
While Ronaldo partly credits his genetics for his success, he’s also quick to stress the importance of training and exercise. “Genetics are very important,” he says, “but if you work on your genetics you will become better. Being in good shape is so important. It’s a weapon for me, because I think it’s something that gives me an advantage over other players.”
"BEING IN GOOD SHAPE IS SO IMPORTANT. IT’S A WEAPON FOR ME."
Looking ahead, Ronaldo is committed to maintaining and even building his strong, muscular physique. “It’s going to take dedication and hard work but, for the future, I will try to maintain the same level of fitness. I know difficult moments and small injuries are coming with age, and I’m going to push myself until my body gives me the answers I want.”
UP CLOSE & PERSONAL
- NATIONALITY: Portuguese
- CURRENT CLUB: Real Madrid C.F.
- PREVIOUS CLUBS: Sporting CP, Manchester United03 SHIRT NUMBER: 7
- POSITION: Forward
- Nickname: CR7
- HOLDS RECORD FOR: Most Goals Scored in a Single Season for Real Madrid
- OTHER SPORTS INTERESTS: Tennis, Ping Pong, Basketball, Boxing
HEALTHY NUTRITION
Ronaldo always starts his day with a good breakfast and fuels his body with a balance of high-quality protein, carbohydrates and healthy fats throughout the day.
“I THINK GOOD NUTRITION IS IMPORTANT ANY TIME, BUT ESPECIALLY AFTER TRAINING OR A GAME FOR MUSCLE RECOVERY"
“Good nutrition is very important for me, and for other top athletes or people training at any level,” he explains. “I think good nutrition is important any time, but especially after training or a game for muscle recovery."
However, as strict as he is about his diet, Ronaldo isn’t afraid to ‘cheat’ every once in a while. “I try to eat well, have good supplementation and to drink well. But if there’s a day or two where I go out and treat myself to something like cake, I don’t have a problem with this,” he says.
Herbalife has been proud to be Ronaldo’s Global Nutrition Partner since July 2013. After discovering the products, it was their quality that immediately caught his attention. Herbalife and Ronaldo have also collaborated on a Herbalife24 carbohydrateelectrolyte Drink; CR7 Drive.
“Herbalife products are fantastic, and they’ve helped me a lot,” says Ronaldo. “I think there are many good products on the market, but Herbalife is my personal favourite. I believe in them because they support my training regime, and I’m honoured to be part of the Herbalife family.”
“I THINK GOOD NUTRITION IS IMPORTANT ANY TIME, BUT ESPECIALLY AFTER TRAINING OR A GAME FOR MUSCLE RECOVERY"
“Good nutrition is very important for me, and for other top athletes or people training at any level,” he explains. “I think good nutrition is important any time, but especially after training or a game for muscle recovery."
However, as strict as he is about his diet, Ronaldo isn’t afraid to ‘cheat’ every once in a while. “I try to eat well, have good supplementation and to drink well. But if there’s a day or two where I go out and treat myself to something like cake, I don’t have a problem with this,” he says.
Herbalife has been proud to be Ronaldo’s Global Nutrition Partner since July 2013. After discovering the products, it was their quality that immediately caught his attention. Herbalife and Ronaldo have also collaborated on a Herbalife24 carbohydrateelectrolyte Drink; CR7 Drive.
“Herbalife products are fantastic, and they’ve helped me a lot,” says Ronaldo. “I think there are many good products on the market, but Herbalife is my personal favourite. I believe in them because they support my training regime, and I’m honoured to be part of the Herbalife family.”
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